If you're reading this, the chances are you've already been cold-called, spammed, and bombarded with individuals who are convinced they and only they have the power to make you No.1 on Google. And let's face it the prospect is appealing, Google serves 250 to 300 million searches a day, it's engines feed most of its competitors.
Businesses are made or broken on the altar of Google. Some have begun to question Google's stranglehold on the world's biggest network of networks, but debate aside no one can deny the power of Google. Success on Google means success period. In this article I will prove why you don't need to pay any one (including me!) to get to the top of Google.
I don't like the term 'Search Engine Optimisation' (SEO)